Branding:
- A brand portfolio is an intangible asset. And potentially, it is worth a ton of money to you.
- A brand conveys positive and negative perceptions in multiple ways, including human behavior.
- The two core brands in a brand portfolio are the business brand and the product/service brands.
You can add to this definition the concept of branding. The brand is the asset. Branding is the process– via communication with the marketplace – of adding to, or subtracting from, the value of the underlying brand asset.
As suggested above, branding can be positive or negative. And oftentimes, you have no control of the branding process or its outcomes.
Because a brand portfolio is a strategic asset, it should not be considered an afterthought by a business owner. Fact is, the brand is a core component in a business’s growth strategy.
In all successful businesses, the business strategy and the brand go hand-in-hand. They are perfectly aligned.
To create and build a strong brand you must have a clear understanding of your overall strategy. And here’s a dose of cold-hard reality. If a creative director/designer does not understand a client’s business strategy, then he or she has no right to be involved in developing the brand identity for that client.
Your Online Reputation and Brand are everything. It takes a long time to attract a new customer. But it only takes a second to lose them.
Today, organizations and individuals are at the mercy of internet media sources that are available 24/7.
Unflattering news, reviews, pictures, and even outright lies can be posted instantaneously and spread throughout the online world very quickly.
Reputation Management and Brand Tracking Services are critical in order for you and your organization to maintain your current ranking on Search Engines like Google.
You might not have complete control over what other people are saying about you or your product online, but you do have control over your own message.
“We offer comprehensive Online solutions. We understand how important an online reputation is and how it can make or break your business.”
If you’re looking for brand enhancement, do not hesitate to reach out to us today and call (925) 420-9100.
Every second you waste equates to more damage being done to you or your company’s online reputation.